Revenue management on the Costa del Sol
One coastline, very different markets.
From Estepona to Málaga, every Costa del Sol destination has its own guests, its own seasonality and its own competitive set. We work with hotels and apartments along the whole coast from our office in Marbella.
Seasonality and source markets
Summer almost fills itself; the year is won or lost in spring, autumn and winter. That is where a good reading of source markets, golf, conference business and long stays makes the difference.
Each market books with a different lead time. If pricing and restrictions ignore that, you sell too early and too cheap, or too late.
Distribution with judgement
Tour operators, online agencies, bed banks and direct sales all coexist on the coast. We review who gets inventory, at what net rate and under what conditions, so the volume coming in is worth what it costs.
Daily follow-up
Rates reviewed every day, pick-up against last year, alerts when a date moves more than usual, and a weekly report with the decisions taken and the next ones.
At SUMMAROOMS, your success is our top priority, and that's why we're committed to helping you reach your full potential
Contact us and become part of the client portfolio that trusts SUMMAROOMS
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