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Hotel pre-opening and launch

Opening well is decided months before opening

We arrive before the first booking does

Our Pre-opening and Launch Service

We take a hotel from paper to its first sale: market study, positioning, rate structure, selection and roll-out of the systems and a distribution plan. By opening day the sales machine is already built and tested.

—What's included

Our Pre-opening and Launch service includes:

01

Market study and positioning

We analyse the market, the real compset and demand before anything is set: who your competition is and at what price they sell.

That gives us the hotel positioning and the reference price everything else is built on, from data rather than instinct.

Market study and positioning
02

Rate structure and inventory

We define room types, board basis, rates and restrictions from scratch, with a structure built to last.

Setting the inventory up properly before opening avoids the most expensive job there is: rebuilding it with the hotel already selling.

Rate structure and inventory
03

System selection and roll-out

We choose and implement the PMS, channel manager and booking engine that fit how you actually operate.

We sit down with the vendors, check the connectivity and see the roll-out through until everything really sells.

System selection and roll-out
04

Distribution and contracting plan

We decide which channels you open with, in what order and on what terms, and negotiate the tour operator contracts.

Opening with the right channels sets the ramp of the first months and avoids being born dependent on a single OTA.

Distribution and contracting plan
05

Launch and first months

We follow the opening day by day: pick up tracking, price adjustments and corrections on the move.

The first months set how the market prices your hotel for a long time, so they are watched closely.

Launch and first months

At SUMMAROOMS, your success is our top priority, and that's why we're committed to helping you reach your full potential

Contact us and become part of the client portfolio that trusts SUMMAROOMS

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