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Hotel repositioning

When the asset can give more than it gives

The same building, a different business model

Our Asset Repositioning Service

Some assets do not have a pricing problem, they have a model problem. We study whether the building performs better as a hotel, as an aparthotel or under mixed operation, redesign the inventory and put numbers on each scenario before ownership spends a euro.

—What's included

Our Asset Repositioning service includes:

01

Asset diagnosis

We analyse what performs and what does not: occupancy, average rate, channel mix, costs and comparison with the market.

The result is a clear read of the gap between what the asset delivers and what it could deliver, with the figures on the table.

Asset diagnosis
02

Change of operating model

We study whether the asset performs better as a hotel, an aparthotel, a holiday rental or under a mixed model.

We compare each scenario on revenue, cost and regulatory requirements, and recommend one.

Change of operating model
03

Inventory and room type redesign

We rethink room types, capacities and board basis to sell exactly the same building better.

Sometimes the jump in profitability is not in raising the price, but in changing what is sold and to whom.

Inventory and room type redesign
04

Three-year projection with scenarios

We build the repositioned asset three-year projection, with conservative, base and optimistic scenarios.

It is the document ownership uses to decide on the investment and to negotiate with a bank or a partner, because it rests on real market data.

Three-year projection with scenarios

At SUMMAROOMS, your success is our top priority, and that's why we're committed to helping you reach your full potential

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